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Social Media Design

Digital Media

Digital Media Is Going To Change Your Business Strategies

By | articles, Social Media Design | No Comments

We have witnessed a transformational change in business strategies over the last two decades. The evolution is not going to stop anytime in near future so better brace yourself and be prepared for the changes that are about to be brought. The sole reason behind all this change will be none other than digital media. If you want to learn how digital media works you should go through the work of agencies like ANC LV digital media agency.

It has evolved all trends of business and it is not even stopping there. Businesses will have to change their strategies in order to be in line with digital marketing trends. Otherwise, they may see a downfall in sales and growth.

Businesses will have to evaluate themselves sooner on many fronts including communication, efficiency, and speed. Digital platforms has educated customers enough that they now assess a business its identity, speed, and ease of transaction.

Let’s begin with the basics and understand what digital marketing is. If we consider Wikipedia then it says, “Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”

Basically, it is marketing on digital media; marketing which has changed everything we knew about running a business pre internet era. The biggest change, however, has come in content development.

Content Has Been Overloaded

Before digital media, what content meant?

TVCs, print ads, press releases, and other highly official documents!

Now, the meaning of content has changed drastically.

There is a reason the term, ‘content shock’ has been coined for the overwhelming quantity of content shared via digital media. ANC LV digital media agency is setting some great examples of how content should be created and managed in these digital times.

Just to give an idea here are some stats; 3.3 million people make a Facebook post for every 60 seconds, that’s a minute, only a minute. Also, 29 million messages are transferred on WhatsApp in that same minute. [1]  

Imagine the difference an apt content strategy for only social media can bring for the business. Apart from social media, the content on webpages is also very important.

Social media content needs to be relevant, trendy and time appropriate. You cannot expect to gain views or shares for something that went viral days before. It is a constant roller coaster and things come and go too quickly. If your digital media is not up-to-date, there is no way to be popular among the users. Apart from being on-time, the content needs to unique and original.

Prioritizing Digital Media

A lot of businesses are still not willing to bring this vital change in their strategies. It is a need of the moment that every business strategy prioritize digital media first and then cater to traditional means.

Most consumers are active on digital platform and there is a higher chance to reach them out there. Instead of relying on traditional means to communicate with consumers, businesses should try to communicate through digital media.

Plus, digital media is the best way to generate more leads and increase sales. You do not have to put a lot of efforts to find new customers. Instead, now you can direct your energies to persuade them.

Startups can get the needed hype by creating a stir in digital media through various channels. It is an easy way to demonstrate your services or products. New business can communicate through target market and make their presence felt in the industry.

Social Media

It is the biggest and most used media and it is a big part of overall digital world. Various channels of social media have the power to make or break a business. Stakeholders, businesses, and consumers are all present on this media simultaneously.

Facebook, YouTube, and Instagram are among the most popular social media apps. You need to ensure your presence on these platforms in order to align your social media strategy with current times. You can gain customer insights through these channels, reviews about your products or services can be gathered, polls can be created, and it also works to double brand awareness and generate customer loyalty.

Wrap Up

Digital media is a good way to find out what your competitors are up to or what they are doing since everyone and everything is out there. It provides transparency and a chance to create authenticity for your business.

Quick Design Tips

6 Quick Design Tips To Enhance Your Social Media Images

By | articles, Social Media Design | No Comments

It is all about the internet and social media now. From personal profiles to business communities, everyone is head over heels for sharing content on digital platforms. There are several affordable social media design services available now which claim to make your social media unique. Since everyone has a presence on social media what your brand can do to get noticed? This is a question we ask very often so, let’s try and find an answer to it.

Social media is all about visuals and it is no secret so, naturally, you have to think visually. The primary content for most of the social media platforms is images. We all know it can work as an effective way to build a relationship with audiences. Millions and millions of photos are shared daily so why some of them get lost in the crowd while some remains there for long?

It is not faith there are almost always great differences between successful and unsuccessful images. It is better to get affordable social media design services on board to get the results since they know what should go where and how.

1.      Color

It is an important aspect of design and therefore, cannot be decided in a hurry. Every color has a meaning and complete psychology behind it, which makes the color selection a responsible task.

You need to find colors that reciprocate your brand’s values, vision, and emotions. Deciding a color scheme and then sticking to it will deliver consistency in your posts.

The primary focus should be to make images attractive and attention-grabbing. People see several posts while they are scrolling their newsfeed. That means you have less than a second to impress them. Only nice and appealing colors can make them stop and see the post.

Usually, bright colors or custom color palette of brands interests viewers. It is important to take care of balance when using bright colors so that it does not become too overwhelming.

2.      Image Size

This is one of the most vital aspects of using social media for your benefit. Different social media platforms have different image sizes that are appropriate for them. If you don’t upload an image in the appropriate size, the picture quality will be compromised.

Some of the most used social media platforms are Facebook, Twitter, Pinterest, Instagram, and LinkedIn. It is better to post image dimensions of 1200x630px. The image sizes that are recommended for profile picture on Facebook is 180x180px, for shared link and shared image 1200x630px, for cover photo 828x315px, and for highlighted image 1200x717px.

600x1102px is best suitable for Pinterest. The recommended size for Pinterest profile picture is 165x165px, Pins On Main Page 238px, Pin Board Small Thumbnail 55x55px, Pin Board Large Thumbnail 222x150px.

It is advised to use 506x253px images for Twitter to get optimal results and clear resolution. The Twitter profile photo should be 400x400px, In-Stream photo 506x253px, and Header photo 1500x1500px.

The Instagram profile picture should be 110x100px, Photo Size in App is 1080x1080px, and Photo Thumbnails 161x161px.

You should use 531px images for LinkedIn. The profile picture for LinkedIn should be 400x400px, background image 1000x425px, square logo 60x60px, banner image 646x220px, Linked image post 191x100px, standard logo 400x400px, and regular post image 531px wide.

3.      Text

Words are necessary to give context to the pictures. Adding meaningful text to an image increases its value for the audiences. Text on images also allows you to play with fonts which can make posts even more engaging. You must put an equal effort into choosing a text, similar to the effort you put into making an image perfect. The perfect fonts are those which are easy to read because they have the power to stop users from scrolling.

4.      Consistency

Many people confuse consistency with monotony. Consistency is important because it makes viewers relate to your posts. When they get a glimpse of your post while scrolling, they may stop knowing it is from you. Repetition of colors, logos, and fonts is also known as consistent branding and we don’t see how it can go wrong? It makes you recognizable with time.

5.      Call To Action

Adding a call to action can increase engagement. If you want people to like, share, and comment on your social media posts then your design needs to incorporate an effective call to action. Maybe not on every post but now and then, you should add it to increase communication.

6.      Avoid A person But Include A Body Part

It may sound weird but images with a hand interacting with some objects are the ones which get most likes and are widely shared. People relate more with partial body parts than a person because they can imagine themselves using the product but a person in the image kills this imagination.

Research suggests, “These partial body images performed 29% better than images with a full person and 10% better than images without a person.”

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