Businesses evolve, executive bodies grow, and old want to replace new needs. Similarly, your brand’s website, too, has an expiration date and it is only wise to renew the poor thing before it fizzles out and ends up non-resurrectable. No matter how on-point and in-tune with technology your website was when it was developed; with time, even the best of trends fade away. To cater to change, one needs to revamp the old in order to emerge new and bold. From colors to designs to fonts, anything can go outdated. Websites with poor user experience, especially, demand a complete web redesign. Here are some reasons why you need to redesign your website:
- Your business goals and strategies have evolved
Changed goals are a sign that your company is improving and that you care about your business’s growth. You need to re-align your website with your personal goals and updated marketing strategy. Websites with personal touches speak volumes about the customizable and grounded nature of your brand. If your business’s main goal has evolved from being ‘fast-paced’ to ‘solution-oriented’, make sure that your website conveys this message with relevant quotations, design, and text. Not only business goals, but it is also wise to align your website with your changing target audience and designating importance to new industry-specific designs.
- Your website is NOT mobile-friendly
Outdated design and old-fashioned branding, coupled with a website that is not mobile-user friendly, is a recipe for disaster. With evolving lifestyles, brand changes, market growth, and recalibrated visual perceptions, your website needs changes to be all accommodating of the following to survive in the age of hi-tech design. With an exponential increase in smartphone users and easy availability of mobile internet, traffic from computers (PCs or Macs) are definitely on the decline. Well, I think most day-time traffic from PCs is mostly kudos to bored office employees with no-phone work policies. If your website is slow to load on these devices, then you can be sure that your visits are going to be relocated to your competitor’s website.
- Website not optimized for speed
As patience runs low, slow-loading websites get ‘close tabbed’ at the speed of lightning. Everything ages; the only constant aspect of life is unpredictability. Imagine – you have lovingly created your website from scratch and produced something super-modern for its time, but after some time, your ‘masterpiece’ has suddenly become too archaic. Then all you can do is observe in silent horror as the website traffic goes down and your brand starts to collapse.
Your website is your marketing strategy. Take it lightly, and you risk your brand image, your revenue, and maybe, your entire venture. If you want to drive more traffic towards your site and convert potential leads into sales, then employ all the available sales software technology and third-party lead-generating resources for increased productivity and efficiency. All in all, to get back into the game, your website needs an audience and brand-specific revamp that is also in alignment with current technological updates.
Prevent an early demise for your business and rejuvenate your website, before it outdates your brand!