Logos are often small images but they have bigger meanings attached to them. Logo creation is a detailed process which requires a lot of brain work and dedication. You cannot come up with a great logo incidentally; you have to work for it.
Something as important as the identity of a brand should not be decided in a passing moment. There is a lot of hype revolving around logos and rightly so. You shouldn’t compromise on this important little detail because your brand would be recognized by your logo.
The process of logo design has several steps which are all merged together. Here we have tried to list them down individually for better understanding.
Step: 1 Understanding Business Requirement
Every business is unique and has its own specialty. The logo should incorporate some feature of the venture and for that, it is necessary to know about the business in-depth.
Step: 2 Researching
While conducting research always focus on the industry and competitors. Have a close look at how competitors are moving in the industry.
Step: 3 Idea Generation
This is the step where concepts are developed and design directions are decided, ideally with client input and vision.
Step: 4 Designing
Finally, it is time to design but this is far from being the final step. There are a few more steps to go. At this stage, ideas start taking shape and the first draft is completed.
Step: 5 Presenting the designs
The designs are showcased to concerned parties. They are not finalized here and there are still some design iteration possibilities.
Step: 6 Revisions
If the first draft of the logo requires some changes, the revisions are made.
Step: 7 Approval
The concerned party approves the logo design and then it goes into the final stage.
Step: 8 Logo
After approval, the revised first draft is changed into the logo and it is ready to be used.
Now, let’s see. What are some essential features that every logo must have?
Is It Timeless?
How long do you plan to run a business? We are sure you see no end to your business, so why choose a logo that’s only going to be trending in the present, right now. Trends are like shapeshifters, they change so quickly that you will be astonished how quickly your logo can become outdated. When you are choosing a logo for your brand you should think, will it be relevant after a decade or in next 20, 30, 40, 50 years? If the answer is ‘yes’, go for it but if you are having any doubts, then consider some more options.
Is It Memorable?
The logo should be instantly recognizable after one look and should ideally take only two or three seconds to digest it. This is precisely the reason why overly complex designs are not encouraged. People should feel a sense of association with the logo which helps them to remember it. If there are certain emotions attached to it, it will be easier to recall the brands by looking at their logo and that is the whole purpose of having a recognizable logo.
Is It Versatile?
Keep special care when getting your logo designed that it works for different media with various contexts. Also, check beforehand that it doesn’t lose quality while scaling into different sizes. Logos need to be used in a number of media forms and their size needs to be adjusted sometimes. So, make sure your logo is capable of all this. Pixelated or unclear logos leave a really bad impression.
Is It Simple?
Stick to simpler designs that are recognizable and easy to understand. Make sure the design is not distracting or confusing. Too many details in design and your logo may lose its charm. Get professional designers on board for designing your logo because it is one of the most important things and deserves all the attention.
There is no short cut or a sure-fire way to have a perfect logo. You have to adapt to unique ways if you want to have a distinct logo. The only helpful thing is to keep your concepts clean and ideas on the right track.