What we see, influences 80% of what we feel. This is enough to stress upon the importance of visuals. When it comes to consumer behavior and branding, consumers are impacted more from visuals than any other aspect. Logo is the most visible thing for any brand, so, it must be aesthetically pleasant if it represents brand identity. Think about a tick mark, an apple, or letter ‘S’ in a distinct font, what comes in your mind? Nike, Apple, and Samsung or vice versa. That’s how integral a logo is for your brand. Once established, it becomes an identity for the brand so it is important that it appeals the audience.
Say NO to Templates
First things first, there is no point using templates for logo. There are several reasons that template designs fail to impress, out of which the major reason is they are not designed keeping your business in mind. This is enough to stop you because we are sure no one wants to go for something that is not meant for them. No brainer, templates are not unique. If you are using one, imagine how many more people out might be using the same template. Templates are designed on generic terms and there is no personal touch to them. They lack any specialty that your venture has. Choosing a logo template is like making a huge compromise because no generic template can do justice to your brand. Apart from this, when you go for a template there is absolutely no guarantee of quality.
Be Unique and Original
We understand how trends lure but it is important to stay unique. A trend will change one day or the other, but you will be stuck with a pretty common logo forever. Uniqueness of the logo depicts exceptionality of the business. No one is saying that coming up with a unique design is easy – No, it is not! Even if you hire a professional. It requires a lot of time and effort.
Simplicity Shouldn’t Be Missed
It is important that people get the message the logo is trying to convey. Overly complex logos, which cannot be deciphered, will not get the kind of attention that is necessary. No matter how much you want to show off, complex design will never get you the results. The goal should be to have a logo that can represent your brand in a way that forces people to attach a feeling, an emotion to it and make a memory out of it.
Choose Colors wisely
We all know colors have different meanings and they convey different messages. Sometimes, the unique color of brand is used and sometimes a completely different palette is used. The main point of focus should always be the purpose of colors, they must be able to convey the intended message properly. The influence of colors cannot be ignored in overall logo design.
You have to know your audience and how you want to target this audience. Design your logo accordingly to make it relevant to your potential consumers. Come up with something they can find value in. You should incorporate a distinct characteristic to the logo that you possess.
It should work on all marketing collateral from your own website, to mobile app, to stationery. Take into consideration all the possible reproduction of logo and get it designed accordingly. Having secondary logo designed is also an option, in case your primary logo faces adaptability issues.
These are some important aspects of logo designing that must be kept in mind while designing it. Remember, your logo is going to represent who you are and what you do. In short, it will become your brand identity so do not rush into decisions. Take your time, think about it and have options before jumping on a conclusion.